Marketing Activities Report for Maviston Mai Khao Project

This report summarizes the marketing activities undertaken for the Maviston Mai Khao Project. The efforts span multiple platforms and mediums, aimed at enhancing brand awareness, driving engagement, and generating leads across various markets. Below is a detailed breakdown of the activities conducted.

Social Media Advertising

Instagram Ads

Targeted ads focused on demographics interested in high-end Phuket real estate.

Facebook Ads

Targeted ads focused on demographics interested in high-end Phuket real estate.

Objective: Increase brand visibility and generate leads.

Instagram

The Maviston Mai Khao | Phuket on Instagram: "ดีลสุดexclusive สำหรับผู้มองเห็นโอกาสในการลงทุน Maviston Mai Khao โปรเจคสุดพิเศษที่ไม่เหมือนใคร และไม่มีใครเหมือน แค่50เมตรห่างจากทะเล กับชายหาดยาวถึง 600 เมตร และที่สำคัญ ผลตอบแทนการลงทุนไม่ต่ำกว่า 13% ต่อปี อย่าพลาดโอกาสดีดี ที่คุณจะได้เป็นเจ้าของโปรเจคติดริมหาดในจังหวัดภูเก็ต ลงทะเบียนตอนนี้ เพื่อรับข้อมูลเพิ่มเติม กับ Maviston Mai Khao"

20 likes, 4 comments - maviston.phuket on August 6, 2024: "ดีลสุดexclusive สำหรับผู้มองเห็นโอกาสในการลงทุน Maviston Mai Khao โปรเจคสุดพิเศษที่ไม่เหมือนใคร และไม่มีใครเหมือน แค่50เมตรห่างจากทะเล กับชายหาดยาวถึง 600 เมตร และที่สำคัญ ผลตอบแทนการลงทุนไม่ต่ำกว่า 13% ต่อปี อย่าพลาดโอกาสดีดี ที่คุณจะได้เป็นเจ้าของโปรเจคติดริมหาดในจังหวัดภูเก็ต ลงทะเบียนตอนนี้ เพื่อรับข้อมูลเพิ่มเติม กับ Maviston Mai Khao".

Metrics:

  • Impressions: 150,000+
  • Click-Through Rate (CTR): 0.85%
  • Leads Generated: 250+

The detailed report: https://docs.google.com/spreadsheets/d/1yNYOgPo36QfRRQ1qMa5FVJ0irNkUEZi3TsTMOnSPJmM/edit?usp=sharing

Google Ads Campaign

Objective

Drive traffic to the project’s website and improve visibility on search engines.

Execution

Google Ads campaigns have been launched, targeting relevant keywords and aimed at both Western and Thai audiences.

Metrics

  • Impressions: 6,970,000+
  • Clicks: 72,000
  • CTR: 1.5%
  • Conversion Rate: 0,6%

Budget

$23,500

Listing on Kalinka Moscow Website

kalinka-realty.com

Maviston Mai Khao Condominium at Thailand Phuket Mai Khao Mai Khao. Maviston Mai Khao Condominium Prices, photos, plans - 0 special offer

Maviston Mai Khao Condominium is located at Thailand Phuket Mai Khao Mai Khao. Comfortable layouts. natural materials. The best choice of apartments. Modern technologies

Objective

Reach the Russian and English-speaking audience and attract investors from all Kalinka locations.

Execution

The project was listed on the main Kalinka website with detailed descriptions, images, and pricing information. This listing also included a contact form for direct inquiries.

Metrics

Views: 2,000+

Inquiries: 15

Conversions: 3

Local Listings

kalinka-thailand.com

Maviston Mai Khao - 356

Villas in the Maviston Mai Khao complex from the developer. Installment payment. The most favorable conditions.

Objective

Increase local awareness and attract potential buyers in Phuket.

Execution

The project was listed on local real estate platforms and classified websites.

Metrics

Views: 5,000+

Leads: 30

Conversions: 5

Participation at Thailand Boat Show 2024

Date

10.01.2024 - 13.01.2024

Objective

Showcase the project to an affluent audience and network with potential buyers and brokers.

Execution

A dedicated booth was set up at the event, featuring a slide show of the project, brochures, and digital displays. The event also included a private presentation for VIP guests.

Metrics

Visitors to Booth: 500+
Leads Collected: 50
On-Site Meetings: 10
Conversions: 2

Website Design and Development

Languages: Russian, English, and Thai

URL: maviston-residence.com

Objective: Create a multilingual website to cater to a global audience.

Execution: The website was developed with a focus on user experience, featuring high-quality images, detailed project information, and an easy-to-use inquiry form.

Metrics:

Monthly Visitors: 1,000+

Average Time on Site: 1,35 minutes

Bounce Rate: 35%


Brand Book Development

File upload

MAVISTA BRAND.pdf

10.1 MB

Objective

Establish a cohesive brand identity across all marketing materials.

Execution

A comprehensive brand book was developed, detailing the logo usage, color schemes, typography, and overall branding guidelines.

Full Brand Kit: https://www.dropbox.com/scl/fo/8due7j0435nvupvs3vgkp/AHmYN_1pBYKYSFAY6cUpxNU?rlkey=agzsnn9pqnr8rb6vgdis5agga&dl=0

YouTube Video Interview with Developer

This interview with the project developer, uploaded to YouTube, aims to build credibility and provide insights into the Maviston Mai Khao Project. The video covers the vision behind the project and includes insights from the developer's perspective.

Metrics:

  • Views: 27,000+
  • Leads: 12

Reels Videos and posts for Instagram account

Selling Points

Project features

Lifestyle aspects

Account: Maviston Phuket (173 followers)

Execution: The Reels were produced to engage the audience and showcase the project.

Metrics:

Views: 3,000+

Leads: 13

Facebook Content

Account

Maviston Phuket (188 followers)

Objective

Build and maintain an engaged community on Facebook.

Execution

Regular posts, including images, project updates, and promotional videos, were shared on the Maviston Phuket Facebook page.

Metrics

Reach: 2,000+

Engagement: 300+

Yandex Ads Campaign

1,169,000+

Impressions

5,400+

Clicks

0,47%

CTR

$35,000

Budget

The Yandex Ads campaign aimed to reach the Russian-speaking market through targeted ads on Yandex. Ads were placed on Yandex Search and Yandex Display Network, targeting Russian investors and expats.

Promotion Campaign on Kalinka's Founder Account

Platform

Instagram

Account

Kalinka's Founder Personal Account (82200 followers)

Objective

Leverage the following of the Kalinka brand and its founder to promote the Maviston project.

Execution

Promotional posts and stories were shared on both accounts, featuring the project details and exclusive offers.

Metrics

• Reach: 45,000+

• Engagement: 1,000+

• Leads: 6

Webinar for Brokers

1

Locations

Dubai and Moscow

2

Objective

Educate brokers on the benefits of the Maviston Mai Khao Project to help drive sales.

3

Execution

A webinar was hosted for brokers from Kalinka, highlighting the project’s key selling points, financial incentives, and exclusive offers.

4

Metrics

Attendees: 100+
Broker Registrations: 20
Leads Generated: 10

Local Brokers Training

1

On-Site Training

First training session focused on project details, selling points, and objection handling.

2

Office Training

Second training session covered project details, selling points, and objection handling.

3

Office Training

Third training session covered project details, selling points, and objection handling.

These trainings aimed to equip local brokers with detailed knowledge of the project to enhance their sales efforts. The training sessions were comprehensive and covered key topics to help brokers effectively sell the project.

Maviston Mai Khao Project: A Successful Marketing Strategy

The multi-channel marketing strategy for the Maviston Mai Khao Project has successfully increased brand awareness, generated significant leads, and positioned the project as a prime investment opportunity in the Phuket real estate market. Continued efforts and follow-ups will focus on converting leads into sales and maintaining engagement across all platforms.

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